Yvonne Naber – Business Partner for Strategic Corporate and Brand Communication.
Reliable, experienced and solution-oriented.

What I offer

FROM THE STRATEGY TO THE STORY:

every brand and every company has a unique story to tell and content to offer. I support companies and brands in this to map out the relevant content from their business and to communicate it to the target group through the right PR channels – in every case, taking into careful consideration the meaningful integration of corporate and brand aspects.

CORPORATE PR

A clear-cut profile for companies and their leaders

Do you wish to have a more distinctive profile for your company or yourself as CEO in the market? Together with you, I’ll develop the right agenda to strengthen the reputation of your company in order to create competitive advantages, reduce risk and, in addition, be perceived as a more attractive employer. Together, we work out your specific position, explain your processes and thus provide you and your company trust and credibility in the public eye. This includes tools such as CEO positioning, the development of CSR approaches or employer branding measures.

BRAND PR

Heritage, quality, lifestyle – every brand has its many facets

With the right PR agenda, these facets are made perceptible and desirable for the consumer. It’s about storytelling, creative ideas and content creation. I use the power of your brand and its heritage and translate this into media-related concepts and stories in order to inspire journalists, bloggers and consumers – whether it’s using standard tools, like an international press trip, interactive blogger events or social media activations.

How I work

Together & transparent

I see myself as a sparring partner, impulse generator, creative strategist and reliable implementer of top-level expertise. I support companies in setting up, structuring and implementing the right PR processes. This includes working transnationally as an interface between the central marketing and the local teams in the markets. And I always prioritise authenticity, transparency and quality in the communication – both with you and with the media.

Flexible & efficient

Your business is my business – whether long-term as part of the team or for selective external project support. Always with a close eye on: an optimal return on investment for the PR services provided; made possible through the combination of flexible application, an overall grasp of the business, pragmatic approaches and technical expertise.

Network

Contacts are everything – especially to the media. My personal contact to the media and influencers, which has grown exponentially over the years, makes it possible to identify relevant issues and to place them in the right channels at the right time: in print, online and social media.
When necessary, I rely on my established network of national and international partners for your projects and integrate specialists in a targeted way. And like always, I remain my clients’ permanent contact person throughout the entire project.

About me

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Yvonne Naber

I am a passionate communicator and networker – both strategically and pragmatically – and am extremely interested in planning and implementing transnational communication concepts with a wide range of people, brands and disciplines.

I fall back on over 13 years of professional experience in the areas of Corporate Communications, Brand PR and CSR on the corporate as well as the agency side in both the national and international consumer goods industry.

My most recent position was that of “External Affairs Director DACH & Nordics,” where I was in charge of external communications to media, associations and politics at the international spirits company Bacardi. During that time, I worked closely with national and international agencies of various disciplines (PR/CSR/Media) and have a very strong network of media and potential partners at my disposal.

Born in 1976 in the Ruhr area, I live with my husband and son in Hamburg and work professionally on an international level.

Contact

Please contact me by email: